The A’s announced on Friday evening that they’ve reached a three-year advertising partnership with the Las Vegas Convention and Visitors Authority (LVCVA). As part of the agreement, they’ll have “Las Vegas” jersey patches on their uniform sleeves during their three seasons in Sacramento. The A’s will wear a Sacramento patch on the opposite arm for at least the 2025 season.
“For the Athletics, this partnership is more than just a jersey patch—it’s the beginning of the transition to our new home,” A’s owner John Fisher said in a press release. “This is a chance to wear our hearts on our sleeves for the next three years before bringing the vibrant spirit of our new home front and center across our uniform.”
Steve Hill, the head of the LVCVA, tells Evan Drellich of The Athletic that the deal will pay the A’s $8.25MM over the next three seasons: $2.5MM this season, $2.75MM next year, and $3MM in 2028. Hill acknowledged that it’s rare for a team to don an advertisement for a city in which they’re not currently playing.
“Frankly, one of the reasons that something like this hasn’t been done, at least for a team that’s moving, is that they’re still in the city they’re moving from,” Hill told Drellich. “We couldn’t have done this with the Raiders (who moved directly from Oakland to Las Vegas in 2020), for example, because it would have just been rude. They’re in the city they’re moving from, and that’s kind of in your face, just not appropriate. But because (the A’s are) moving to Sacramento for three years before coming here, it opened up that possibility of doing that.”
The A’s plan to break ground on their 33,000-seat stadium in Las Vegas within the next few months. The team released their latest set of renderings for that facility on Thursday (link via Mick Akers of the Las Vegas Review-Journal). Newly-hired club president Marc Badain told Drellich on Thursday that he has “no doubts on that at all” when asked if the ballpark will be ready in time for the 2028 season.